Tinder

Ben Elliot created his 3D avatar using a cutting edge technology scanning every detail of his body and face. The artist premiered this work with an influencer campaign for Tinder, echoing the app’s previous ads #singlenotsorry.

Using the strategies of digital collaborations generally performed on social media and by influence marketing, the project highlights the application, its narrative and its values through the persona of the artist and his experience.

Through his avatar, Elliot is freed from the norms of the physical world. The artist brings to light the emancipation and infinite possibilities offered by digital and virtual universes to meet new people, explore and multiply their identity, search oneself and the others.