Perfect365

Perfect365 is a series of works thought as the extension of its previous project Meitu MakeupPlus (2018).

Perfect365 is the result of a brand collaboration with the eponymous smartphone application developed in the Silicon Valley. Targeting millennials and Gen Zers, the app uses an advanced facial recognition and augmented reality technology to enable users to virtually create and try on makeup looks.

As a continuation of Ben Elliot’s research on brand collaborations as a starting point of his artistic process, the works operate as smart advertising, creating quality space for brand content.

The canvases depict 22 standardized skin tones developed by Perfect365 to simulate the most-used shades of their users. The app’s icons’ color codes are reproduced and enlarged to take the shape of paintings. They are examples of the interpretation of skin tones in a mass market digital context.