Filters

Filters is a series of short videos in which the most popular Instagram filters are applied to Ben Elliot’s avatar’s face.
The ability to apply facial recognition technologies in real-time on social networks from a mobile device was made possible when Snapchat acquired Ukrainian computer vision startup Looksery in 2015. But it was only in 2018 that Instagram introduced AR face filters to its Stories’ camera. In 2019, filters became omnipresent when Instagram let anyone create and upload their own custom AR filters.

Ben Elliot’s project Filters intends to collaborate with some of the most influential Instagram filters creators such as @alexandrakisa, @holymariia, @johwska, @omega.c, @ines.alpha, @exitsimulation, among others, to apply them on Ben Elliot’s avatar’s face. A common interest of these creators is their aim to explore, play & redefine aesthetics and beauty standards. Instagram filters have become a digital cultural movement highlighting the impact of technology in the way we showcase ourselves, communicate, and socialize.