Camera Roll

Exhibiting his full iPhone Camera Roll (selfies, pictures, videos, screenshots, etc), Ben Elliot uses contents from his privacy to emphasize current and emerging ideas such as self-branding, social medias, marketing, collaboration, networking, human enhancements, computer networks – foreshadowing artificial intelligence.
Camera Roll can be considered as the making off of the thinking, life and projects of the artist, before these contents result in a clear and simplified «personal brand» that can easily be consumed on both his social networks and works. Elliot here uses the strategies of influencer marketing capitalizing on the private life of its opinion leaders to grow businesses.